Recstra had its official "coming-out launch party" on Wednesday 13 September.

A select group of investors, employees, partners, supporters, family and friends joined the founders Craig Watson and Nicholas Beames at their recently renovated McKillop Street offices in Melbourne.

There was a real buzz in the room as partygoers mingled and enjoyed each other's company, before Craig was introduced to give an outline of the Recstra model and how it will help to redefine the recruitment industry.

"We are so excited to launch Recstra," he said. "For too long recruitment has overlooked one of the most important, passionate and productive groups within our industry. Those recruiters that need flexibility in their lives. Those recruiters that want to deliver on projects focusing on quality client and candidate relationships, and those recruiters who want to be paid for every single hour they work. And we are proud that Recstra is creating a sustainable market for all of those recruiters."

"Recstra can co-exist with traditional agencies, in fact we can support them when have too many roles on... and provide work for them in slower periods."

"From a client perspective we are uniquely positioned to work with businesses that have been priced out of traditional recruitment. Working on an hourly rate clients have complete control over their spend and out model results in lower fees without sacrificing quality."

Cube19 founder — the unflappable Dan McGuire — then said a few words to the room about his experience setting up a business in Australia. We love Dan — not only did he provide the drinks, but he left everyone at the party with a sense of camaraderie and happiness. At Dan's insistence the party continued down the street at KBox Karaoke where a large group partied and sang long into the night (photos and videos staying in the vault).We feel very privileged to have launched with such a great group of people.

All of us at Recstra are energised and excited. We are ready to change the recruitment landscape forever.Recstra. Recruitment as it should be.